Why your terms page is reviewed
Businesses sending application-to-person messages from a US local number must register their brand and messaging campaign for A2P 10DLC.
The registration describes:
- The business sending the messages
- The purpose of the messaging program
- How recipients opt in
- How recipients get help
- How recipients opt out
- The sample messages they can expect
A public terms-of-service page gives carriers and The Campaign Registry a consistent description of those rules.
If the page is missing, inaccessible, or inconsistent with the application, registration can be delayed or rejected.
Legal notice
This article is operational guidance, not legal advice. Your terms must reflect your actual business, services, message program, locations, and applicable law.
Have qualified legal counsel review the terms and consent disclosures used by your business.
Explain the messaging program
Create a section in your terms that clearly describes Fieldified-powered text communication.
Include:
Business or program name
Identify the legal or customer-facing business that obtains consent and sends messages.
Use the same name in:
- The terms
- Privacy policy
- Opt-in form
- Fieldified registration application
- Sample messages
Message purpose
Describe the categories the recipient can receive, such as:
- Appointment reminders
- Booking and schedule updates
- On-my-way notifications
- Quote and invoice links
- Payment receipts
- Customer-support conversations
- Promotional offers, when separately consented
Do not list a message category that your opt-in process does not explain.
Message frequency
Explain how often messages can arrive. When frequency depends on client activity, use language such as “message frequency varies based on your appointments, service activity, and conversations.”
Carrier charge disclosure
State that message and data rates may apply.
Help instructions
Provide a support method, such as:
- Reply
HELP - Business phone number
- Support email
- Support page
Opt-out instructions
State clearly that recipients can reply STOP to unsubscribe. Explain that opting out stops future texts to that number unless the recipient later provides new consent.
Privacy-policy link
Link directly to the public privacy policy describing how phone numbers, consent records, and message data are handled.
Example messaging clause
Adapt the following to your reviewed business terms:
By opting in to text messages from [Business Name], you agree to receive
service-related messages such as appointment reminders, schedule updates,
quotes, invoices, receipts, and support replies. Message frequency varies.
Message and data rates may apply. Reply STOP to unsubscribe or HELP for help.
See our Privacy Policy at [public privacy URL].Add separate promotional language when marketing texts are part of the program. Informational consent does not automatically authorize promotional content.
Publish the terms publicly
The registration reviewer must be able to open the page without:
- Signing in
- Requesting access
- Entering a password
- Downloading special software
Preferred options include:
- A dedicated page such as
https://yourbusiness.com/terms - A terms section on an existing public website
- A publicly accessible document page maintained by your business
Use a stable HTTPS URL. Avoid temporary sharing links that expire or change.
Make the terms easy for clients to find from the website footer and the phone-number opt-in form.
Check consistency before submitting
Verify that:
- The business name matches registration records.
- The website represents the business and services.
- The message use case matches the opt-in disclosure.
- The terms and privacy policy link to each other.
STOPandHELPbehavior is described.- Sample messages identify the business.
- The page works in a private browser window.
- No login is required.
Add the URL to Fieldified registration
- Open the two-way text messaging settings in Fieldified.
- Start or edit the dedicated-number registration.
- Enter the public terms URL.
- Enter the matching privacy-policy URL.
- Review the brand, use case, opt-in, and sample-message information.
- Submit the application.
Twilio submits US local-number registration through the A2P ecosystem. Current review times can vary and additional information may be requested.
Correct a rejected application
If the terms are cited in a rejection:
- Read the exact rejection reason.
- Open the submitted URL while signed out.
- Add any missing messaging-program disclosures.
- Align the terms, privacy policy, opt-in flow, and application wording.
- Confirm that the business identity is consistent.
- Save the public changes.
- Resubmit the application.
Do not submit a generic policy copied from another business. Reviewers compare the page with your business and messaging use case.